The main use case for our Health & Fitness customers is using Medallia Concierge as a primary tool for member engagement. Keeping members up to date with important gym or class information, keeping them motivated to keep coming back and converting free trials into paid memberships can all be accomplished using this starting configuration.
Below is our recommended starting configuration and platform setup for Health & Fitness customers who are new to the Medallia Concierge platform.
KEY INTERACTIONS to think about:
Member Engagement (Welcome to the gym! Where did you go? You can do it!)
Send a notification that a member’s trial is ending soon, offer incentives and encourage membership!
CONTACT FIELDS to create to capture key attributes:
Join Date
Membership Type
Number of Visits
Last Visit
TAGS that can be temporarily applied to individual contacts:
New Member
Free Trial
Yoga
TEMPLATES to create to help standardize replies to FAQs:
Welcome Message Template
Class Schedule Template
Hours Template
Membership CXL Request
SEGMENTS to create to help you with grouping your clients by key attributes:
New signup segment
First Visit, Trial
Attend class, didn’t enroll segment
Trial ending soon, no signup
ZINGS to create to automate your communication and processes:
Welcome Zing
Escalation Zing
Want to see a step by step walkthrough of this and other Health & Fitness use cases? We've got you covered, check out the video section of our knowledge base for our in depth video tutorials.