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Health & Fitness Configuration Overview: Member Engagement
Health & Fitness Configuration Overview: Member Engagement

Recommended platform setup for keeping members engaged

Updated over a year ago

Here are some things to consider when setting up Medallia Concierge at your gym as a primary means of member engagement. Let Medallia Concierge do the work for you by automatically sending a welcome text upon new member signup, keep members feeling good by scheduling key milestone texts and even identify at risk members if they haven't been active in over a month.

Here's our recommended configuration for keeping members engaged and coming back!

KEY INTERACTIONS to think about:

  • Welcome members with excitement and motivation.

  • Celebrate milestones: Birthdays, 1 Year as a Member, 100th class completed, etc.

  • Class management: send messages if a class location is changed, specific props are needed, waitlist notifications.

  • Identifying at-risk membership: engage if a member hasn’t been active in 30 days.

  • Personal Training Communication: Personal trainers can communicate with clients for reminders, appointment times, what they can expect for their workout.

TEMPLATES to create to help standardize replies to FAQs:

  • Welcome Message Template

  • Class Schedule Template

  • Hours Template

SEGMENTS to create to help you with grouping your members by key attributes:

  • Last class x days ago

  • New signup segment

  • Membership

  • Members with Personal Trainers

  • Birthday

ZINGS to create to automate your communication and processes:

  • Birthday wish Zing

  • We miss you Zing

  • Weekly motivational/schedule Zing

Want to see a step by step walkthrough of this and other Health & Fitness use cases? We've got you covered, check out the video section of our knowledge base for our in depth video tutorials.

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