Here are some things to consider when setting up Medallia Concierge at your gym as a primary means of member engagement. Let Medallia Concierge do the work for you by automatically sending a welcome text upon new member signup, keep members feeling good by scheduling key milestone texts and even identify at risk members if they haven't been active in over a month.
Here's our recommended configuration for keeping members engaged and coming back!
KEY INTERACTIONS to think about:
Welcome members with excitement and motivation.
Celebrate milestones: Birthdays, 1 Year as a Member, 100th class completed, etc.
Class management: send messages if a class location is changed, specific props are needed, waitlist notifications.
Identifying at-risk membership: engage if a member hasn’t been active in 30 days.
Personal Training Communication: Personal trainers can communicate with clients for reminders, appointment times, what they can expect for their workout.
TEMPLATES to create to help standardize replies to FAQs:
Welcome Message Template
Class Schedule Template
Hours Template
SEGMENTS to create to help you with grouping your members by key attributes:
Last class x days ago
New signup segment
Membership
Members with Personal Trainers
Birthday
ZINGS to create to automate your communication and processes:
Birthday wish Zing
We miss you Zing
Weekly motivational/schedule Zing
Want to see a step by step walkthrough of this and other Health & Fitness use cases? We've got you covered, check out the video section of our knowledge base for our in depth video tutorials.