Use Medallia Concierge in your sales center to communicate with prospective buyers, update clients on inventory or new cars on lot, follow-up after initial visit, post-sale follow ups, and capture post experience surveys.
Here is our recommended configuration for sales centers:
KEY INTERACTIONS to think about:
Welcome message
Follow-up after initial visit
Car delivery/car is ready notification
Post-sale (one week after sale)
Experience survey
Trade-in value of car
TEMPLATES to create to quickly respond to customer FAQs:
Hours
After-visit “Thank you”
Directions
Vehicle pick-up/Ready
Currently assessing trade-in
TAGS that can be temporarily applied to individual contacts:
Prospect
On-lot
Current customer
picked-up
SEGMENTS to setup to help target your communication:
1 Day before Appointment
One week after appointment
Sales Associates
One week after sale
ZINGS to create to help automate your communication and processes:
Unknown contact registration
5 minute escalation
Appointment Reminder
After visit Survey
Want to see a step by step walkthrough of this and other Automotive use cases? We've got you covered, check out the video section of our knowledge base for our in depth video tutorials.