Zings are automated workflows that automate tasks. Zings are so flexible and configurable that the possibilities are nearly endless -- here are some common use cases:

  • Keyword automations
  • Surveys
  • Registrations
  • Alerts & escalations
  • Appointment reminders
  • Scheduled group messages
  • ...and so much more!

Let's review some terms and definitions:


A trigger is used to define when a Zing starts. Although most Zings have at least one trigger, they can be run manually without a trigger as well.


An action is an automated task that is performed after the trigger is executed. Each Zing requires at least one action but often times are composed of several actions.


A filter can be optionally applied prior to an action executing. Filters use logic to limit the contacts that the action executes against.

Timeout Action (less commonly used)

A Timeout Action can be optionally created in a Zing in order to perform an action if there is inactivity for a defined period of time.  

Sorting your Zings

If you have more than one Zing, you'll have the option to manually sort them by dragging and dropping. This is important because if you have more than one Zing with the same trigger, only one will fire, so it's important to manually order them. 

What's Next?

Check out how to create a Zing.

Did this answer your question?