A "Tag" is an attribute added to a Contact, similar to a custom field value. Tags can be used to organize Contacts. Tags should be used when the criteria for grouping a Contact is determined by the user. Tags can be used as a filter when creating a segment.
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To create a tag, select the +Add button under Tags on the contact record. Type the name of the tag you wish to create, select Create, the color and Save.
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Editing or deleting tags can only be done through Admin Settings.